ICC World T20: Twitter to drive fan experience
Mohammad Shahzad shines as Afghanistan stifle Scotland chase. (Source: PTI)
After a pathbreaking partnership for the World Cup in 2015, ICC & Twitter are all set to introduce a range of new interactive experiences for the ICC World T20 in India which is already underway.
Twitter Trump Cards (#WorldT20Heroes)
ICC has innovated with Twitter for cricket fans to get a Trump Card about their favourite players at the ICC World Twenty20 by simply Tweeting to @ICCLive with #WT20Heroes.
Fans will then receive a digital Trump Card of a player with his statistics and can collect Trump Cards of all players from across the 16 teams playing in the ICC World T20!
This #OnlyOnTwitter experience will be live for fans from the 13th-19th of March and from 29th March-4th April.
#AskCaptain
In addition to showcasing relevant Tweets during the game, ICC is giving fans around the world a chance to make dreams come true in each of the 35 men’s ICC World T20 matches and the 13 televised Women’s World Twenty20 matches.
By Tweeting to @ICC with the hashtag #AskCaptain, Twitter users across the world can participate in the live post-match interviews where one Tweet containing a question will be picked up by the commentators and asked to the winning captain live on global TV.
Twitter emojis
To enable fans globally to add more colour to their Tweets, ICC and Twitter have combined to bring to life new Twitter emojis for the first time at a global cricket event.
When fans Tweet with #WT20 or #AskCaptain or #WT20Heroes, they will see an emoji appear next to the hashtag. In addition to the three Twitter emojis, hashflags which were popular during the World Cup are back as well.
Fans can cheer for their nation by Tweeting with any of the 16 hashflag codes and having the flag appear next to them: The 16 hashflag codes are: #AFG, #AUS, #BAN, #ENG, #HK, #IND, #IRE, #NET, #NZ, #OMA, #PAK, #SCO, #SA, #SL, #WI, #ZIM
A preview of that they will look like.
Who are you backing at #WT20? Show your colours using Hashflags#AFG#AUS#BAN#ENG#HK#IND#IRE#NET#NZ#OMA#PAK#SA#SCO#SL#WI#ZIM
— ICC (@ICC) March 7, 2016
Twitter Player of the Match
Following on from the success of the Player of the Match at previous ICC events, for the first time at a world cricket event, ICC will be using the Twitter Challenger App to Tweet a video with the Man of the Match with his trophy so that fans can instantly connect to the player post-match.
The player will be able to autograph the video and leave a special message for fans after his performance.
Nissan Play of the Day and Viral content on Twitter Video
In addition to this, @ICC will Tweet viral video content during the event and Tweet a Play Of The Day videos on Twitter to help fans watch and decide their daily vote for the Nissan Play of the Day.
Behind-the-scenes Vine videos
ICC will be using Vine to take fans behind-the-scenes of the World T20 with looping six second videos, from the dressing rooms to the fans in the stadium, from the fans arriving for the matches to the batsmen walking into and out of the ground. There’s plenty to catch up on as the ICC World T20 unfolds.
Periscopes from the commentary box
@ICC will be using Periscope to live broadcast some of the behind-the-scenes activity as the commentators get ready to go on air so that fans can get even closer to the action at the ICC World T20.
